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The company looks at the influencer work as wider contribution to the campaign itself so they do not pay them based on each individual input using cost per thousand or cost per engagement model.
Chupa Chups pays its You Tube influencers fees based on their overall contributions to campaigns. It uses the CPE for its chosen influencers as a negotiation tactic.
They are measuring their campaigns that tend to look at the metrics that measures engagement. Reach is important, but depends on the overall objective because they are trying to get the audiences to respond to what the influencers are sharing.
In , other advertisers have fallen for fake influencers in the rush to join the latest marketing craze.
They hire YouTube singer- songwriter Dodie Clark in April to promote its sugar free lollipops to teenagers over the summer. The average it sees across the influencers, works for its clients for pre campaign while the results often delivers much lower than the average.
For taste and for flavour, Chupa Chups is loved all across the globe and is here to stay! Sign in. Log into your account.
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By Rahul panchal. August 14, In Chupa Chups became the first candy sent to the Mir space station.
In Chupa Chups launched a Spice Girls lollipop range with different packages each featuring a collectible Spice Girl sticker, toy microphones and bubblegum packets that came with collectible Spice Girls temporary tattoos, as well as "Push Pops" and "Crazy Dips".
Between and Chupa Chups were the main shirt sponsors of English football team Sheffield Wednesday. Chupa Chups are available at the front desk of any Springhill Suites property for free to any guest, child or adult.
Chupa Chups have a large product range with their standard lollipop the most popular. Chupa Chupa have more than flavours available worldwide,  including sugar-free varieties.
From Wikipedia, the free encyclopedia. Spanish candy brand. Archived from the original on The Guardian. Retrieved February 20, Giant Bomb.
September 29, List of works. Mariana Pineda production.